e-CRM 요인이 온라인여행 전자상거래에 미치는 영향 연구

In the cause of travel electronic commercial transection, on-line travel agents satisfy the need and desire of tourists and they can transact electronic commercial deals, and need systematic quality factor of travel sites to attract potential tourists into on-line through various marketing and management activities for afterward managements .in order for tourists to visit on-line travel web sites and to be induced consistently, on-line travel agents can make a effort for the growth of portal specialized travel businesses or should find various distribution routes for the travel products and travel information offers and so on, through alliance with companies suppling the portal informations. the proposals to form the customer relations between tourists and on-line travel businesses is to need analysis tools to figure out the desires and requiring items of the tourists clearly for establishing e-CRM between tourists and on-line travel agents. Through the collections and processes of the informations to maintain the relations with customers every e-CRM stage and the improvements of the lasting customer managements and relations with the analysis, the growth of the on-line businesses can be accelerated.