디자인경영의 의미적 모호성과 그 의미구조 - 디자인의 의미를 중심으로 -

The fact that the meaning of design management is not clear is a very unique and unusual feature that a lot of researchers have agreed on. However, in order to study and implement design management in the future it is very important to understand the structure of meaning. Since the meaning of ‘design’ has very similar semantic ambiguity with design management, to clearly understand design management first we have to understand the semantic ambiguity of design. Therefore, this research clarifies what characteristics the meaning of design has. Starting with the explanation of the causes of semantic ambiguity, the ambiguity of design is caused when two different natures - emotion and logic - act together. And we need to dissociate two directly-oppsed natures to solve this ambiquity of design and this research also emphasizes that we need strategies to interpret the meaning of design focusing on emotion then logic to solve this problem. The research also mentions the meaning of design has close relations with the process of product development. Therefore, to clearly understand the meaning of design we should consider it varies between classification of design as a limited design process and design as whole process of product development. Lastly, the research emphasizes if we clearly understand design’s general structure of meaning then design management’s semantic ambiguity can be easily understood.