온라인 증권거래시스템 HTS의 품질수준이 사용자의 수용에 미치는 영향

The objective of this study is to explore the structural relationships among external variables (quality level of HTS), PEU (Perceived Ease of Use), PU (Perceived Usefulness), attitude, continuous intention to use, and actual usage. A survey questionnaire was distributed to 1,000 customers across the nation who were using the HTS (Home Trading System), and 440 responses were collected. Forty of these responses had to be deleted because the respondent had not filled out the questionnaire correctly. A descriptive statistical analysis was applied to the remaining 400 responses and the SEM (Structural Equation Model) was used for hypothesis-testing. The results of the research are summarized as follows. First, it was found that the quality level of HTS had a positive significant effect on PEU and PU. Second, PEU was also found to have no positive effect on attitude, but PU had a positive effect on attitude. Third, attitude had a positive effect on continuous intention to use. Lastly, continuous intention to use had a positive effect on actual usage. The results of this study are thought to contribute not only to provision of a differentiated services of securities companies relevant to specific user characteristics, but to improvement of HTS service.