지속가능소비촉진 실행방안 평가 및 개선방안 -제2차 소비자정책 기본계획 수립을 위한-

Meanwhile, the government have been established and carried out the plan associated with the sustainable consumption promotion through 'National Strategy and 5-year plan for green growth(‘09.11)', 'Expansion Plan of Green Life Implementation(’09.08)’, and ‘The 1st Consumer Policy Package(’08∼'10)'. These plans complement each other, sometimes mutually competitive, have been carried out the early stage’s projects for the sustainable consumption promotion, while having a common and the differential portion. Of these, the consumer policy has dealt with the purchase and use of green product in the market rather than the green aspects of life, in particular has focused on the green consumer information and consumer culture campaign to help consumers make the right choice. Forward the establishment of ‘The 2nd Consumer Policy package(’12∼’14)’ ahead, it is needed to review the existing projects, choose to pursue ongoing one and develop some new projects in order to go forward a more developmental stage hereafter. This study aims to propose the projects for promoting the sustainable consumption or activating the green consumption, based on ‘The 2nd Consumer Policy package.’ To do this, first, the action plans for sustainable consumption promotion based on the consumer policy between 2009 and 2011, is reviewed and evaluated in terms of content validity and result effectiveness. Second, the promotion actions for the sustainable consumption or green consumption pursued between 2012 and 2014, are suggested including the remedy for these evaluation results and recently changed domestic and international prospects and needs related to the sustainable consumption.