그래픽디자인에서의 언어적 창의성에 관한 연구

The paradigm of graphic design has changed enormously from material design to conceptual design. In its history, it was originally focused on designing a image or typeface to represent someone’s idea or thinking. Nowadays, emotional design in graphic design, that is, not physical, visible or tangible but spiritual and immaterial, is in the spotlight of graphic design. For example, verbal design - naming, slogans and advertising copy and its voice, vocal pattern and tone - is becoming an increasingly important factor. Thereby, it can be considered that there are intimate relations between language and design. In spite of this, unfortunately, most designers have only been taught how to design a typeface, how to manage, and how much it can cost in their school or fields. However, their verbal creativity has not been developed and most published books and researches related to this topic only refer to the importance of verbal design under the title of naming, never describing how to develop the ability of verbal creativity and how to approach it. This research aims to define verbal creativity by putting various theories mentioned above together and to serve as an effective theoretical and practical methodology for designers and to approach a new way of graphic design through verbal creativity in this competitive world.