확장된 계획행동이론(ETPB)을 적용한 모험적 여가활동에 대한 행동 분석: 사전지식과 애착도의 역할을 중심으로

This study aims to predict tourist behavior in pursuing adventurous leisure activity based on Extended Theory of Planned Behavior(ETPB). By exploring relationship among constructs in the ETPB model, with prior knowledge and attachment added, most of the explanatory variables(attachment, perceived behavioral control, attitude toward behavior) were statistically significant in explaining the respondents’ intention to continue their participation in adventurous leisure activities. As for the relative importance among variables, attachment, perceived behavioral control, and attitude toward behavior were more important than other variables. This results indicate that psychological variable such as attachment plays an important role in ETPB model. Attachment had a positive influence on attitude toward behavior, whereas prior knowledge did not have any statistically significant effect on attitude toward behavior. By conducting a test for mediating effect, attitude toward behavior was a positive mediating variable between attachment and the consequent variable(behavioral adherence intention) of ETPB. So, attachment had an indirect effect on behavioral adherence intention through the attitude toward behavior as a mediating variable. Some practical implications were presented in the conclusion section.