여행사 종사원의 직무만족이 조직동일시에 미치는 영향: 개인별 특성의 조절효과를 중심으로

Travel agency organization needs to differentiating quality of human resources and intangible elements. Securing and utilizing employees stably for a travel agency are important factors for corporate competitiveness and survival. Thus, this study conducted the relationship between job satisfaction and organizational identification considered as being important for human resources management and organizational effectiveness. Furthermore, the present study focused on investigating the moderating role of individual characteristics in the relationship between job satisfaction and organizational identification. A total of 215 questionnaires were collected from employees of travel agencies operating in Gyeonggi province. A simple regression analysis and hierarchical moderated regression analysis were used to analyze data. The result showed that job satisfaction had a positive influence on organizational identification, indicating that employees who have higher job satisfaction are more organizational identification. In addition, individual characteristics(i.e., age, marital status, position, and service period) as a moderating factor in the relationship between job satisfaction and organizational identification worked for the main effect and had interaction effects. These results will provide a understanding of influence variables and moderating variables needed to enhance the organizational identification of travel agencies. Implications and future research directions were discussed with research limitations.