패밀리레스토랑 관리자의 펀 리더십에 대한 인식, 직무스트레스, 고객지향성 및 서비스지향성간의 관계에 관한 연구 - 고객지향성과 서비스지향성 매개효과 비교 -

The central purpose of this study is to examine the relationship among fun leadership, job stress, customer orientation and service orientation. And to investigate mediating effect of customer orientation and service orientation in the relationship among variables. On the basis of results, to suggest the plans for organizational administration in family restaurant. For analysis of five hypotheses, data were gathered from a sample of two hundred fifty employees who are working at 10 family restaurants in Busan, and this study applied SEM for hypotheses's test. This study found as follows: first, praise and laugh as sub-variables of fun leadership had only significant negative effects on job stress among family restaurant's employees. second, job stress had significant negative effect on customer orientation and service orientation. third, customer orientation had significant positive effect on service orientation. forth, customer orientation had mediating effect between job stress and service orientation.