웹 기반의 SFA 시스템 설계 및 개발
Design & Development of Web-based Sales Force Automation System
남호기(인천대학교); 박상민(인천대학교); 원미란(인천대학교); 정성아(인천대학교)
13권 4호, 283~290쪽
초록
According to the rapid evolution of information technology, the salesperson's business efficiency and faster information sharing within the enterprise that need to improve competitiveness has been increasing steadily. In general, many companies has been managed the sales through the ERP system. However, the ERP informations as a result of operating activities can not perform customer maintenance activities from strategic planning. Therefore, a series of sales activities information as corporate intellectual assets is needed strategic business solutions for managing it. In this study, the web-based SFA systems were designed for salesperson. Salespersons improve the efficiency of the business through management and improvement activities of sales information. The systematic customer information management contribute to improving the company's revenue through improved customer service satisfaction.
Abstract
According to the rapid evolution of information technology, the salesperson's business efficiency and faster information sharing within the enterprise that need to improve competitiveness has been increasing steadily. In general, many companies has been managed the sales through the ERP system. However, the ERP informations as a result of operating activities can not perform customer maintenance activities from strategic planning. Therefore, a series of sales activities information as corporate intellectual assets is needed strategic business solutions for managing it. In this study, the web-based SFA systems were designed for salesperson. Salespersons improve the efficiency of the business through management and improvement activities of sales information. The systematic customer information management contribute to improving the company's revenue through improved customer service satisfaction.
- 발행기관:
- 대한안전경영과학회
- 분류:
- 안전공학