스마트폰 어플리케이션을 이용한 외식정보검색경험에 따른 사용용이성이 가치 및 만족에 미치는 영향의 비교연구

This study was to examine the influence of easiness to use smart phone application on value and satisfaction and the difference in the influence of it based on the experience of searching restaurants information. The first survey was conducted to university students and office workers who experienced in searching restaurant information through smart phone application more than once who lived in Seoul Gyeonggi, Daegu Gyeongbuk, and Busan Gyeongnam. Also, additional survey was conducted with snowball sampling to the users of smart phone around participating respondents. The survey was carried out for a month from January 3 to February 3, 2011, and 264 questionnaires were used for final analysis with IBM SPSS 19.0 and IBM AMOS 19.0. As a result,the function of searching restaurants, communication, the easiness to select menu have a significant effect on value for searching restaurants information. Also, the function of searching restaurants, practicality, communication,easiness to select menu have a significant effect on satisfaction. In addition, it was found that the influence of the function of searching restaurants on value is greater than low group in the experience of restaurants information search.