외식 프랜차이즈 본부와 가맹점간의 지식경영(KM)에 관한 연구 - 커뮤니케이션 중심으로 -

This study examines the relationship between a food franchisee's absorptive capacity, knowledge transfer, and intention for recharter. This study also aims to investigate how the relationship between absorptive capacity and outcome is affected by the amount of communication between the headquarters and a franchisee. The results show that the better a franchisee adopts knowledge factors offered by the headquarters, which include 'knowledge of managing customers and staff', 'knowledge of managing revenue and funds',and 'knowledge of managing menus and sales', the more successful the knowledge transfer of the franchisee is. Furthermore, it has been found that success factors in knowledge transfer positively influence a franchisee's intention to renew the contract. Lastly, as the communication between the headquarters and a franchisee is more smooth, 'knowledge of managing revenue and funds',and 'knowledge of managing customers and staff' have more significant influence on the outcome of knowledge transfer.