날씨변수와 호텔의 식음료 및 레저 매출액의인과관계에 관한 연구
Causal Relationship between Weather Variables and Revenue of F&B, Leisure
정규엽(세종대학교); 서재수(세종대학교); 장영욱(세종대학교)
14권 5호, 133~155쪽
초록
According to World Meteorological Organizations(WM), investment of weather brings in maximal effectiveness. The purpose of this study is, therefore, to investigate causal relationship between weather variables and revenue of hotel. To fulfill the purpose of this study following steps are conducted:First, as a review of the literature, concept, importance, influential industry fields related to weather are examined. Second, important weather factors such as temperature, humidity, and other weather information are distilled and become independent variable; and revenues of F&B, Leisure, and Duty free shop respectively become dependent variables. Third, 8 hypotheses are set and verified by regression analysis t-test, and ANOVA. Fourth, Finding,implications, and suggestions are conducted.
Abstract
According to World Meteorological Organizations(WM), investment of weather brings in maximal effectiveness. The purpose of this study is, therefore, to investigate causal relationship between weather variables and revenue of hotel. To fulfill the purpose of this study following steps are conducted:First, as a review of the literature, concept, importance, influential industry fields related to weather are examined. Second, important weather factors such as temperature, humidity, and other weather information are distilled and become independent variable; and revenues of F&B, Leisure, and Duty free shop respectively become dependent variables. Third, 8 hypotheses are set and verified by regression analysis t-test, and ANOVA. Fourth, Finding,implications, and suggestions are conducted.
- 발행기관:
- 한국외식경영학회
- 분류:
- 관광학