e-러닝 콘텐츠 및 서비스 품질이 재이용 의도에 미치는 영향에 관한 연구

In the higher education, the quality of e-learning contents and services are critical success factors. Especially, it determine the intention to use and reuse of e-learning system. The technology acceptance model(TAM) and the information systems success model has formed the basis of our research model. The quality of e-learning contents and services were classified into two or three factors, and also the SERVQUAL variables were used to measure the factors. The survey questionnaire was distributed to the college students who had experienced in e-Learning. The measurement and structural equation model was verified by model fitness indexes. The test result was enough to validate the research model. But the results of hypotheses test was some disappointed. Most service quality and content design factors didn't affected on the learner's attitude and learning satisfaction, but the quality of contents itself strongly affected on them. The path analysis proved that the mediating variables, attitude and satisfaction, were also very important factors to relate between the quality factors and the intention to reuse.