고객이 지각하는 항공사의 지속가능경영 활동이 기업이미지에 미치는 영향

This study aims to examine the effects of the relationship between the Sustainability Management of customer perception and corporate image, focused on Airline company through an empirical survey. Through the empirical analysis, the study found that for Sustainability Management's effect on customer perception and corporate image, only economic responsibility had a positive influence on both corporate image. This result implies that economic responsibility plays a critical role in defining the corporate image perceived by customers. Also, Ethical responsibility positively influences the corporate image which leads to product’s competency. This means that well-practiced ethical responsibility contribute to gives customers a strong positive image about a core business sector and contributes to building the corporation’s image. Based on the results, it is assumed that this research will help application and establishment of efficient strategies in the process of sustainabiliity management, both for airlines and for general companies.