프랜차이즈 커피전문점 다인스케이프의 고객가치, 고객감정반응 및 행동의도 관계 연구
Study on relation of the DINESCAPE of a franchise cafe and their customer value, emotional reaction and behavioral intention
이준재(한남대학교)
24권 1호, 493~511쪽
초록
In the Korean coffee market, the amount of imported coffee beans has been remarkably increased due to the market growth. The conclusions of the study were drawn based on a survey for 200 customers who often use a franchise cafe. The aims of the study is as follows to determine the relation among the variables such as dinescape, customer value, customers' emotional reaction, and their behavioral intention. Results of the study the causal relationship between the dinescape variables such as accessibility, convenience, atmosphere, and cleanliness as well as customer service and customers' intention to recommend the cafe to others was investigated through hypot.
Abstract
In the Korean coffee market, the amount of imported coffee beans has been remarkably increased due to the market growth. The conclusions of the study were drawn based on a survey for 200 customers who often use a franchise cafe. The aims of the study is as follows to determine the relation among the variables such as dinescape, customer value, customers' emotional reaction, and their behavioral intention. Results of the study the causal relationship between the dinescape variables such as accessibility, convenience, atmosphere, and cleanliness as well as customer service and customers' intention to recommend the cafe to others was investigated through hypot.
- 발행기관:
- (사)한국관광레저학회
- 분류:
- 관광학