뉴밀레니엄시대 패션에 나타난 ‘페이크 펀(fake fun)'디자인

Fake fun design is popular among twenty first century consumers since they are eager to escape their dull daily routines through fun imagination. The purpose of this study is to analyze how fake fun design is expressed in fashion of the 21st century and suggest the guidelines for developing fashion products and store environments. First, theoretical study about fake fun design was reviewed and the examples among the industrial design products were examined. Also, the fake fun fashion in the store environment and ready-to-wear collection from the year two thousand to 2012 s/s were collected and analyzed. Fake fun design creates a sense of amusement, for it tricks the eye. Accessaries and stationaries based on imagination are very popular among young consumers nowadays. Fake fun fashion is shown in displays or methods of selling fashion products. In the ready-to-wear collection, fake fun fashion is also shown in the displacement of object, distortion of wearing, transformation, and optical illusion causing fun through unusual or inharmonious mix and match. This fake fun fashion is the key trend leading a new millenium fashion.