‘문화․예술 특화 인적자본’이 문화․예술상품 수요에 미치는 효과분석

The study aims at analyzing the effect of art specific human capital on the consumption of artistic-cultural goods in an empirical way. To accomplish this goal, Stigler and Becker’s human capital theory is adopted to provide theoretical foundations. Multinominal logit model is selected as a regression model to support empirical analysis and the data set is from "Survey Report of Cultural Report" collected from 2003 to 2008 by Korea Culture & Tourism Institute. The statistical results from regression analysis shows that art specific human capital has significant influence on the consumption of artistic-cultural goods than other variables has; price and income that explain existing demands, or gender, age, and educational standards that define personal attributes. Therefore, it is reasonable to approach the analysis of consumption of cultural goods based on human capital theory. Moreover, this phenomenon appears remarkably often in the group of consumers over 50’s than under 50’s group. Consequently, policies to open up opportunities for consumers over 50's to form art-specific human capital cannot be overlooked regarding the aging population. Aside from the off-line education courses related with artistic-cultural topics, it is effective to open online courses where aging population can learn about cultures and arts.