기술혁신이 시장지향성 정보와 직무만족 및 조직몰입에 미치는 영향

Since the frame of market orientation was elaborated by Kohli and Jaworski(1990), few study was done about the above issue concerning management performance. This paper tries to find out some positive relations among the technological innovation, market orientation information and employees' psychological performance. Empirical test was implemented for this issue as objective of manufacturing companies around Taegu city and Kyungpook Province. Structual equation model was built for research hypotheses. SPSS 18.0 version and Amos 18.0 version were used for the statistic analysis. The findings are as follows:First, technological innovations influence to market orientation information. Product and Process innovation have .250 level influence to market orientation information at .05 significant level. Second, the sequential influence of the market orientation information was identified. That is, the creation of information in market orientation field influence to the dissemination(expansion) of the information then, this influences to the response of the information. Third, the response of the information influence to the employees' job satisfaction with .348 degree at .001 significant level. Fourth, the employees' job satisfaction has positive influence to the employees' organizational commitment with .586 degree at .001 significant level. The results of this study imply that the market oriented information have very important effects on employees' job satisfaction and the employees' job satisfaction has great impact on the employees' organizational commitment. It will be very useful when the frame of this study is applied to practice.