외식프랜차이즈 가맹본부 슈퍼바이저의 변혁적 리더십이 가맹점의 조직신뢰와 집단응집성, 그리고 조직몰입에 미치는 영향

This study is to examine the effect of franchisor supervisor' transformational leadership (charisma, intellectual stimulation, and individualized consideration) on franchisee's organizational trust, group cohesiveness, organizational commitment in Korean food services franchise context. For these purposes, the data were collected from 500 food franchise owners or managers. The data were analyzed with path analysis using AMOS 18.0 and SPSS Win/PC 18.0. The findings are as follows: Firstly, charisma, individualized consideration, and intellectual stimulation of the transformational leadership had positive effects on organizational trust and group cohesiveness. Secondly, franchisee' organizational trust in a franchisor had a positive effect on group cohesiveness and organizational commitment, Finally, group cohesiveness had a positive effect on organizational commitment. At the end of this paper, theoretical and managerial implications, limitations, and further research directions are suggested.