한국 대학생들의 창업 잠재력과 창업의도 간의 관계 - 인구 통계적 특성을 중심으로 -

Entrepreneurship in young people, specially university students in Korea, has been untapped source of new business start-ups and economic growth so far. Traditional personality/trait approach to identifying entrepreneurial tendencies has some problems:Because personality/trait approach is not dynamic but static, so it cannot reflect interactions between entrepreneur and entrepreneurial situation. To get over problems of traditional approach, we adopted attitude approach. Attitude has clear objects and also exist at the general and specific levels for many objects. In studying individual’s entrepreneurship, attitude approach has the advantage over traditional approach because sometimes, traditional approach is not specific and taps (potential) entrepreneur’s general psychological tendency beyond specific tendency, entrepreneurship. Enterprise potential in young people is attitude toward characteristics associated with entrepreneurship and has four dimensions: leadership, creativity, personal control, and achievement. The purpose of this study is as follows: First, to identify differences of enterprise potential in demographic variables; Second, to analyze the effect of four sub-dimensions of enterprise potential on entrepreneurial intention. Achievement motivation was deleted and excluded follow-up analyses because it had low value of Cronbach’s alpha. There were some differences of enterprise potential in sex, age, grade, birth order, parents’ occupation, and types of desired job. Leadership and creativity which are sub-dimensions of enterprise potential had positive effect on entrepreneurial intention. However, personal control had not significant effect on entrepreneurial intention.