호텔컨벤션 서비스스케이프와 행동의도와의 관계에서 감정반응의 조절효과

In this study, a survey was carried out on customers who participate in hotel convention in the Daejeon region from January 5 through February 5, 2012 for an empirical analysis based on hypothesis generation, with the object of making investigations on the moderating effect of emotional responses on the relationship between hotel convention servicescape and behavioral intention. It was carried out by self-reported questionnaires. Total 250 copies were distributed to collect 238 copies. The factor analysis was carried out to figure out the level of hotel convention servicescape, emotional responses and behavioral intention using SPSS Win Ver. 17.0 about 203 copies except 30 copies, which are unsuitable for analysis. The level was explained. And the multiple regression analysis was carried out for hypothesis testing. Analysis showed that the hotel convention servicescape had a significant effect on the behavioral intention, and emotional responses had the moderating effect on the relationship between hotel convention servicescape and behavioral intention. Based on these findings, useful implications were brought forward.