영상텍스트 서사를 위한 커뮤니케이션 디자인

From a perspective of communication, the sender intends certain things by the image, the meaning is reinterpreted and reconstructed from the receiver’s point of view during the process of communication. Thus, understanding the narrative structure of a visual text not only helps to understand the structure of the image but also means seeking a design method to effectively deliver a message of the image to audiences and enhance the effects of communication. Therefore, the purpose of this research for the benefit of visual communication design in which narrative structural characteristics with the image's. For this purpose based on the specific Seymour Chatman’s narrative theory of image text. He notes that the story within the linguistic medium and the narrative discourse that conveys the story have a common structure that can be shared regardless of the actual expressions in the medium. According to his classification, a story, which means ‘what’ and the content of a narrative, includes events, actions, characters, and setting. Moreover, the discourse, which is ‘how’ and the narrative form, is divided into the structure of narrative transmission and the medium of manifestation. Studying the relationships between the story and discourse in the narrative structure of a image text and communication between the images and their viewers is ultimately a matter of how much an audience that experiences the image can engage in exchanging aesthetic emotions with the image, thereby extending the sphere of experience.