친환경농산물의 유통체계 개선방안에 관한 연구 : Fuzzy AHP를 중심으로

This study applied Fuzzy-AHP to make the most rational decision making on the improvement methods for an ambiguous distribution system of environment-friendly agricultural products. In this view, assessment items were selected through literature review to examine the methods to improve the distribution system of environment-friendly agricultural products. Then, the methods to improve the present distribution system problems of environment-friendly agricultural products were selected as measurement variables based on previous researches and interviews with distribution experts. Finally, top-priority improvement was decided among assessment items through Fuzzy-AHP. As a result of analysis, four priority assessment items were found. The top priority was the distribution subject(32.6%), followed by distribution channels(28.1%), agricultural product processing (24.2%), and distribution policies(22.7%). For assessment criteria items of 12 measure variables, the highest improvement method was the establishment and operation of the logistics center for environment-friendly agricultural products(0.153), followed by the expansion of direct transaction(0.117), guarantee of distribution channels(0.116), the expansion of sales networks(0.113), the construction of cyber markets(0.102), and the guarantee of stable demand(0.100). The production and increase of environment-friendly agricultural products, the maintenance of control systems after harvest, diverse distribution items, support of funds to construct the cyber market, direct transaction funds, and logistics facilities funds had relatively low priority.