기업의 사회적 책임활동이 내부고객 만족과 조직몰입에 미치는 영향

The objective of this study is to identify the influence of corporate social responsibility on internal customer satisfaction and organizational commitment in the service industry. Based on the previous studies, corporate social responsibility was divided up into economic responsibility, legal responsibility, ethical responsibility and philanthropic responsibility, and organizational commitment was divided into affective commitment, continuance commitment and normative commitment. Data was collected from the organization members considered taking corporate social responsibility and LISREL analysis was used. The study results showed that economic responsibility and philanthropic responsibility had positive influence on internal customer satisfaction, but legal responsibility had negative influence on it and ethical responsibility had no influence on it. Also, internal customer satisfaction had positive influence on organizational commitment, which was the same result from the earlier studies. Additionally, it was compared the differences in influence of economic responsibility and philanthropic responsibility which had positive influence on internal responsibility in service mechanism. They didn't show any difference in influence.