휘트니스클럽 시설디자인, 실내디자인이 고객의 내적반응 및 구매 후 행동과의 인과적 관계

This study has its purpose on figuring out the causality facility design and interior design in fitness clubs, customer's internal responses and post purchase behaviors. For the research, the study divided the whole country into three parts as big, middle, and small sized city, and then subdivided them to 12 cities or counties. The objects of this study were totally 1,500 persons with each region of 125 persons, who were over 19 year-old customers to use fitness clubs in those regions. The sampling period was from Sep. 2010 to Oct. 2010, and the study used the systematic stratified cluster random sampling. Among 1,500 questionnaires, the study could collect 1,355 ones. The study made a data processing with 1,253 questionnaires excepting from 102 ones which were considered to be unreliable. For the data processing, the study carried out frequency analysis, correlation analysis, exploratory factor analysis, and reliability analysis by SPSSWIN Ver 18.0, and carried out confirmatory factor analysis and SEM analysis by AMOS 18.0. as well. The results are as follows;s First, the facility design of fitness clubs has the causality with emotional reactions and physical reactions, except from cognitive reactions. Second, the interior design of fitness clubs has the causality with cognitive, emotional and physical reactions. Third, there is the causality between internal reactions and post purchase behaviors. Fourth, there is the causality between the facility design of fitness clubs and post purchase behaviors. Finally, the results shows the interior design of fitness clubs has the causality with post purchase behaviors.