사용성 요인이 스마트폰 사용자의 만족도와 충성도에 미치는 영향* : 사용 기간의 조절효과를 중심으로

The purposes of the present study are to investigate the effects of design, interactivity, and responding time on user's satisfaction and loyalty to the Smartphone, and terms of use of the Smartphone plays a role as moderating variable in overall structural relationships established in the study. It was hypothesized that design, interactivity, and responding time would affect Smartphone user’s experiences, and these experiences increase user’s satisfaction, and those senses of satisfaction would improve user's loyalty on the Smartphone. The results of hypothesis-testing are summarized as follows:First, it was found that design, interactivity, and responding time had positive effects on user satisfaction. Second, user satisfaction had positive effects on user loyalty. Finally, it was found that the difference of terms of use of Smartphone had moderating effects among usability factors, user's customer satisfaction and loyalty. The significance of the current study is that it has investigated the usability factors with respect to use of Smartphones. It is also thought that the results of this study will provide Smartphone manufacturing firms with basic data required for making positive marketing strategies and product design for improving usability of phones.