패밀리레스토랑의 윤리경영이 조직신뢰와 조직몰입 및 고객지향에 미치는 영향
The Effect of Family Style Restaurants Business Ethics Management, Organizational Trust and Commitment on Customer Orientation.
김석영(남해도립대학); 김은숙(경주힐튼호텔); 조선배(청주대학교)
15권 2호, 59~75쪽
초록
The purpose of this research was to test a model of business ethics management in family style restaurant industry. Based on literature review, it was theorized that organization trust, commitment and customer orientation are key causal determinants of business ethics management in a family style restaurant. Based on theoretical backgrounds, 6 hypotheses were derived, a multiple regression model and structural model was proposed. The multiple regression model and structural model was tested using the empirical data collected from 260 Big five family style restaurants employees in Seoul. All 6 hypotheses were supported, and based on the data analysis results theoretical/managerial implications were discussed.
Abstract
The purpose of this research was to test a model of business ethics management in family style restaurant industry. Based on literature review, it was theorized that organization trust, commitment and customer orientation are key causal determinants of business ethics management in a family style restaurant. Based on theoretical backgrounds, 6 hypotheses were derived, a multiple regression model and structural model was proposed. The multiple regression model and structural model was tested using the empirical data collected from 260 Big five family style restaurants employees in Seoul. All 6 hypotheses were supported, and based on the data analysis results theoretical/managerial implications were discussed.
- 발행기관:
- 한국외식경영학회
- DOI:
- http://dx.doi.org/
- 분류:
- 관광학