메가이벤트 개최지역 주민의 지역애착이 이벤트 영향인식과 참여의도에 미치는 영향에 관한 연구

Mega-event such as Olympic Games, FIFA World Cup, and Expo are considered important in the tourism development of host countries or host communities. Having a great economic and socio-cultural impacts, mega-event can boost the urban redevelopment and improve tourism facilities and infrastructure. For the success of mega-event,residents' support and participation is an essential factor. This study is designed to investigate the factors which affect the residents' participation intention in the event. The purpose of study is to investigate the causal relationship among residents' community attachment, their perception of mega-event impacts(economic, socio-cultural, and environmental impacts), and their participation intention in the event. The data for the study were collected from residents in Daegu which was held IAAF World Championships in 2011. From the results of the study, it was revealed that residents' community attachment affect their perception of mega-event impacts(economic, socio-cultural, and environmental impacts), and residents' perception of economic and socio-cultural impacts affect their participation intention in the event. The only hypothesis of the study which was rejected was that residents' perception of environmental impact would affect their participation intention in the event. Finally residents' community attachment has a direct effect on the participation intention in the event. The results of the study implies that to make residents perceived the positive impacts of the event is very important to lead residents' participation in the event which is one of essential factors for the successful event.