Transition and Influence of Technique of Car Design in Japan - Style of Full Model Change, Created Concept and Value of Design -

Today, the main work that occupies the majority of the car industry is Model-change. Frequently, compared with Europe, Model-change is short cycled and it has been done in Japan's market which is a small-scale. The method and the form of Model-change functioned as a chance to the product improvement including quality of each design. Therefore, in every case, clearly reflecting sense of values and the culture in the age, they contain a lot of varieties, and it has contributed to the creation of new sense of values. In this article, the evaluation and consideration of those typical Model-changes were tried from the aspect of product design. As a result, various forms and concepts in the background of age and corporate strategy were confirmed. Those are the enhancement of lineup by addition or independence according to Model-change, or, inner evolution by consolidation of some car types. It was recognized again as the factor common to them that the distinctiveness of the vehicle design was in "Stuck to shape" which was actually the origin of product design.