남성의 수염디자인이 인상 형성에 미치는 영향

The modern people do express their personalities by appearance and actively use the appearance as the social tools, and the attractive appearance largely does influence the human relationship. As the appearance’s importance is being magnified, the attractive appearance and favourable impression is an important standard for job performance and social position, and used as the way to reach the social goal. This study does investigate the design’s kind and character of the beard which belongs to the male exclusive property and compare the differences of the impression’s formation according to the beard design. The empirical results confirmed that the male beard design, as the external factor influencing the process of the male impression’s formation, formated the various impressions according to the designs and their mutual relationship existed. Therefore, the beard is a symbol of maleness and an expression for the social position and personal character, whereas it posses the very important meaning as the influencing factor on the impression’s change. This study is approached by the empirical research methods in order to find the differences and the interaction of the impression’s formation according to the beard types. The empirical data collection was composed of the three steps such as development of measuring instruments, pre experiment and main survey in accordance with questionnaire rule. First, the pre stimuli were finished through the pre survey for composition of questionnaire in order to evaluate the impression after selection of experimental models and beard types for measuring instruments. Second, sixty three university students were surveyed by pre stimuli and questionnaire as pre experiment, and afterwards the measuring instruments and experimental design were revised. Third, the stimuli completed (nine beard designs)were intentionally well distributed as questionnaire by sex and ages in Seoul metropolitan and her environment. and the factorial analysis and the coefficient of Cronbach’s α for reliability test were completed for validity of questionnaire using SPSS/PC+ Window Ver. 12.0. This study analyzed the influential factors on male impression’s formation suggesting the detailed data on the beard types and the effects of impression’s formation. Therefore, this will be utilized as the empirical data for display of the figure image intended as the character make-up applying the male beard design.