다단계판매의 새로운 유형과 소비자보호에 관한 고찰

As various means of communication, Such as the Internet and smart phones develop, Social structure is changing rapidly. In addition, these life style has transformed marketing. In the past,consumers purchase goods from the seller’s shop. But now the way that a sales person visit the consumer’s home or office is widely being taken. These special Marketing(MLM) has many advantages. The consumer’s purchase goods in convenient way. But MLM has many problems. it comes from its unique marketing way. The damage MLM is wide range unlike other case. Recently New Type MLM, For example, SNS(Facebook, kakaotok), job site, job seekers, appears. Finally, remedies system consumer damage by MLM of in the current legal system and then in order to reduce damage to the consumer about it the legal and institutional safeguards designed to reduce the damage as a source of preventative remedies in the way de lege ferenda to review. In addition, for the continuous development multi-level marketing and to establish a system of consumer protection institution, the various consumer protection laws and actual conditon of the system is surveyed. In order to improve the system for enhancing the effectiveness of the method. In particular, to improve safety and reliability of consumer trading, consumer damage compensation, prevention of consumer damage,relief for the system will be discussed.