서비스보증 강점이 동기부여와 조직충성도에 미치는 영향 - 호텔기업 종사원을 중심으로 -

This study tried to verify the influence how the service guarantee strength affect on the employee motivation and organizational loyalties in the hotel firms, it is an essential factor for organization management and human resource management in the hotel industry. The results of the practical analysis discovered that the service guarantee strength direct impact on the employee motivation and the organizational loyalties. And also employee motivation direct impact on the organizational loyalties. The results of this study brings up the new directions in the ways of organization management and human resource management in the hotel firms.