확장된 계획적 행동이론을 이용한 경영관련 전공 대학생의 학습의도에 관한 연구 - 학습목표와 취업스트레스의 역할을 중심으로 -

This research sought to verify the correlation between perceived goal-importance, attitude, subjective norms, perceived behavioral control, and intention of behavior when it comes to Korean university students’ learning process. An attempt was made to identify whether or not job search related stress affects university students’ willingness to learn and learning motivation using extended theory of planned behavior. Regression analysis disclosed that the degree of perceived importance for earning good grade exerted a significant effect on students learning attitudes, subjective norms, job search related stress and learning motivation. It did not affect perceived behavioral control. Furthermore, job search related stress was found to affect learning motivation significantly. When job search related stress was added as the antecedent factor to learning motivation greater variance of the model for the theory of planned behavior was explained, demonstrating that job search related stress is an important factor to be considered. These results of this research demonstrate that goal-importance and job search related stress is an important indices for explaining learning motivation. It is necessary for students to perceive high goals as important in order to improve their willingness to learn and their learning motivation. Existing research results claim that accurate forecasting of the intention of behavior is enabled when students can control their own behavior. When the job search related stress index is higher, learning motivation in college courses also increases, which demonstrates that university students perceive college education as an important medium for employment. Thus, going forth, universities need to develop educational plans to increase students learning motivation, in order to create favorable directions for education.