CVM을 이용한 공정여행 가치평가

The purpose of study is to estimate the economic value of fair travel and identify the determinants of willingness to pay for additional expenses of fair travel. To analyze the value of fair travel quantitatively, the value of environment preservation and cultural assets are evaluated. For this, this study uses the double-bounded dichotomous choice among contingent valuation methods. In the Logit model which regards willingness to pay additional expenses a dependent variable, job, marital status, education level and attitude to fair travel have a significant effect on willingness to pay additional expenses. The value of fair travel is estimated as KRW 113,536, which is the amount people would pay as additional expenses. This amount represents benefits of fair travel, as the amount individual tourists would pay additionally, together with actual expenses for the Angkor wat package tour (6 nights / 7 days), Cambodia. To estimate the economic value of fair travel and identify determinants of willingness to pay additional expenses for fair travel can help tour consumers to make rational decision, as well as providing critical information for development of fair travel products and investment on the fair travel industry.