전속중개계약제도의 속성이 중개서비스 품질에 미치는 영향

The purpose of this study is to analyze the effects of the attributes of exclusive agency listing contract system on the quality of real estate brokerage services. The main results of this studies are as follows. Firstly, SEM analysis targeting both real estate brokers and customers showed that the higher the levels of three attributes of Exclusive Agency Listing Contract System are, which are efficiency, reliability and relationship orientation, the higher the level of relationship commitment between real estate brokers and customers is under the Exclusive Agency Listing Contract. Secondly, a hypothesis about the potential effects of the attributes of the parties concerned on the relationship commitment was rejected in SEM on both real estate brokers and customers. Thirdly, a hypothesis regarding potential effects of efficiency, reliability and relationship orientation - as three attributes of Exclusive Agency Listing Contract System - on the quality of information about real estate dealing was adopted in SEM on real estate brokers, but was rejected in SEM on customers. However, SEM analysis on customers also showed that the attributes of Exclusive Agency Listing Contract System mediated in the relationship commitment of the parties concerned and ended up with significant secondhand effects upon the quality of information on real estate dealing.