병행수입품에 대한 정보비대칭과 지각된 위험의 완화 방안

It is the most important barrier for the development of parallel markets that the consumers do not trust the parallel imports. The major reason of this distrust is the information asymmetries between sellers and consumers about whether the parallel imports are the same as genuine goods or not. Even though the sellers that the quality of their goods are the same as the genuine one, the level of consumers perceived risk is very high because they cannot be assured about the quality of what they buy. The higher level of information asymmetries like parallel imports, the more temptation and chance for businessmen to cheat consumers. If there are false marks in a market, consumers take adverse selection to escape the risk of paying too much for false goods. Therefore, a certification system should be introduced to protect the consumers, validate the producers and encourage the sound development of parallel market by a third-party organization. This certification system for customs clearance by a third-party might give the peace of mind for customers by serving more information about quality and safety of parallel imports.