창업자 특성에 따른 외식창업 성공요인이 창업의도에 미치는 영향

This study purposed to identify the characteristics of food service business and entrepreneurship and to analyze empirically and suggest the success factors of new food service businesses. The results of this study are expected to provide implications for the success of new food service businesses to the managers and future founders of food service business,faculty at educational institutions related to food service business, and food service business consultants. In order to enhance content validity, we extracted attributes and variables for empirical analysis from previous studies, and analyzed collected data using SPSS 18.0. The results of among the success factors of new food service businesses, capital power, business concept, location characteristic, store characteristic, and entrepreneurship had a significant positive effect on intention to found a new food service business. In addition, business concept was considered the most important factor, which was followed by entrepreneurship,capital power, store characteristic and location characteristic.