부동산경매정보서비스에 대한 고객의 재이용 영향 구조 분석 - 정보컨텐츠를 중심으로 -

1. CONTENTS (1) RESEARCH OBJECTIVES The purpose of this study is to analyze a structure of the customer's reusing affect for real estate auction information service in the respect of its the information contents using statistical analysis techniques. (2) RESEARCH METHOD This study was focused on survey analysis. The data for the analysis were collected from the questionnaire. This study used the statistical analysis techniques such as factor analysis and structural equation modeling. (3) RESEARCH FINDINGS In the result of this study, the profitability-related factor was the greatest influence on the satisfaction for the information contents of real estate auction information service among the three factors such as object content service, after-bidding service and profitability-related service. 2. RESULTS Each of the three factors did not showed the significant influence on the reuse of real estate auction information service. However, the three factors showed the significant influence on the satisfaction of the information contents of real estate auction information service. Furthermore, their satisfaction affected the reuse significantly.