농수산물 원산지표시제도의 집행 거버넌스 연구

The origin marketing policy was introduced in 1991 to increase competitiveness of our farmers and fishermen and to strengthen immunity against opening to foreign countries of local government. But irrelevant cases such as false marketing are rising steadily. It needs, therefore, a general effort in the level of local governance than government or local government-centered management․direction system. Accordingly, this study investigates how is the origin marketing implementation carried out in Jellanam-do and Yeonggkwang county focused on condition, role and relationship of local governance and suggests new directions. The findings of this study are as follows. First, a local consultation body is newly constituted and operated for making local governance solid. Various professional organizations and NGOs based on voluntary participation will have to provide ‘origin marketing operating local consultation body(a tentative name)’ instead of current local government-centered governance. Second, Professionals qualified in verifying origin will be guaranteed. Third, creating shared goals and mature citizenship is important for implementing origin marketing thoroughly.