협업의 관점에서 본 통합디자인 현황과 특성 -디자인 관련 기업 사례를 중심으로

Collaboration among multiple professionals is a new paradigm in business management. This trend is stronger in the design business than anywhere else, as good designs are one of the core competitive features of a design-related firm. Despite its importance, there are few studies on how collaboration should be planned and conducted to facilitate creative communication. In order to better understand collaboration in design practices, we performed in-depth interviews with 4 design companies in different design areas. They include Naver, the biggest web search engine in South Korea; Innocean, the advertisement agency for Hyundai Motor Group; Tangerine, the London-based world-wide design company; and Heerim, one of the nation’s largest architectural design firms. Through the use of carefully selected questionnaires, we investigated the characteristics of the collaborative activities during the design process. The results suggest that the key factor is mutual respect and trust. Also, horizontal communication among well-qualified professionals is the underlying principle of most successful design collaborations.