창의산업 클러스터 : 따산즈 798 예술구 태동과 발전의 사례로 본 기회의 확산 과 관심효과

Value creation processes in cultural‐creative business/industry are quite different from those in traditional‐manufacturing industries. This would bring bigger differences in the evolution paths of creative business clusters and traditional industrial clusters. Few researches, however, paid attention to the dynamic aspects of creative business clusters. The major topic of the paper is business dynamics in a creative business cluster. First, we summarized characteristics of creative industry, and reviewed previous works on industrial cluster. Then a cultural‐creative business cluster in Beijing, China, The Dashanzi 798 Art Zone was studied to understand the dynamics of business agglomeration in cultural‐creative industry. Even simple chronicle description on changes in the creative business cluster would be noteworthy. This paper pointed out some interesting phenomena which were rarely mentioned in the previous works on industrial clusters, such as the changes of major players and cluster governance, creative class as initial cluster endowment, core value of the cluster turned into public goods of the cluster, and etc. Of course, a single Chinese case study is not enough. We, however, believe this paper suggested a new research direction on creative business cluster.