개인정보의 통합관리에 따른 법적 문제 －구글의 개인정보통합정책을 중심으로－

Current Information Society make it possible to gather personal datum and to process or to profile them anywhere anytime. As a result, it may be called ‘Zero-privacy society’ or ‘Society of fragile personality from third party’. Anyone who enjoys modern life cannot get along without disclosing himself/herself on cyberspace. So,we may call it ‘social restrict’ to endure disclosing his/her privacy in resonable extent through the internet. Even though the former is universally acknowledged, the right of data subject to build his/her character can not permit to be voilated by third party as a main human dignity which can not be conceded any more. Especially, it can not be allowed for the global ISP Google to collect scattered personal data and figure out him or her with various applications, and it does neither, even if the before mentioned is under the consent of data subject for the better service than before. Because the right to figure out himself or herself exclusively belongs to data subject, nobody can exercise the right in data subject’s place under our Constitution §10(General right of personality). Every human beings want to be free from his or her shadowy past and to show what he or she like. To keep such a instinct against internet-user, ISP or Portal Servicer, to protect and progress the right of data subject to build his/her character against third party, it is necessary to enact ‘the right to be forgotten’ and the requirement for exercising the right as possible as early