한·일 소비자기본계획의 비교 고찰

The purpose of this study is to analyse the background, system and implementation of National Consumer Strategy in Japan and Korea. The comparative study of Japanese and Korean National Consumer Strategy from the perspectives of legal scheme, contents, structure, formulation and implementation is another aim of this study. Japanese government put into practice the revised Consumer Fundamental Law in 2004 and introduced the 1st National Consumer Strategy in 2005. The background of this introduction was the change of consumer policy paradigm from consumer protection to support consumer self-reliance as well as systematic and consistent management of consumer policy overcoming sectionalism in consumer policy agencies. Although the related provision of Consumer Fundamental Law is simple, the Japanese government can be evaluated as being successful in making, implementing and evaluating the Nation Consumer Strategy. Compared with Japanese National Consumer Strategy, that of Korea has several characteristics as follows；⑴too specific legal clauses disturb flexible management, ⑵the policy takes goal-oriented approach instead of problem-focused, ⑶there are weak linkage between basic and action plans, ⑷there are less participations in formulating National Consumer Policy from related consumer policy agencies, ⑸the implementing schedule is not clear and the evaluation process is not sufficient.