소비가치구조와 기업환경 변화에서의 플랫폼 디자인 전략에 관한 연구 -디자인적 사고 플랫폼 전략-

With consumption value structure becoming complicated and having diverse relationships,products are consumed and utilized with different values depending on individuals’ value standards and situations. Design strategies of a business are changing accordingly. Particularly,consumers’(users’) desire for expansion of experience and essential values is enhanced and product values are also becoming diverse by the consumers(users) through mutual sharing of individual experiences and diverse relationships of communication. Such change in consumption structures are causing businesses to do away with a block-type, fixed-type value generation structure in favor of a new platform business. This may result in expansion of an idea and harmony of analysis through platform strategies of design-oriented thinking in development of new growth engines for businesses or commercialization process of new ideas, and may be utilized as an axis of new management strategies as well. Objective of the present study is to conduct studies on relationships of new platforms with design and on analysis related to platform thinking as well as balance of intuition with emphasis on design strategies and platform changes of a business along with analyses of types providing diverse experiences and values while maintaining consistent core values,together with analyses of platform strategies of businesses of a soft platform structure, hard platform structure and integrated ecology structure among platform businesses.