한국적 Identity를 적용한 한방화장품 디자인 전략방안 - 한방화장품 용기디자인을 중심으로 -

Front era of competition according to the situation of free trade in the WTO system, the world has shown the domestic market environment of rapid change. Domestic indigenous showing their vulnerability to being banned from famous foreign brand to compete with the famous department store in the cosmetics brand. With Korean Identity design also highlighted recent issues regarding the protection of intellectual property rights in the design for being urgently required, and is Brand to Brand Equity brand awareness, competitive according to the quality, price competitiveness, loyalty and other marketing problems soybeans, a key element of the configuration of this brand can be among the important competitive package design will be discussed. Design and foreign famous brand design showing no difference in the competitiveness of domestic indigenous cosmetics sure to compare the need is growing. Korean Identity applying herbal cosmetics package design strategies of famous foreign brands and domestic indigenous herbal cosmetics brand competitiveness through differentiated brand core components of the package design to unique, competitive and design aspects of the traditional form of courage Another motif pottery be expressed in the form of a third, but appeared to be intact pottery forms that need to be applied, the texture of the material, ie material of porcelain ceramic, cloth, bamboo Hanbok barrel as there is a need, design, color of the product concept and the unique color of the "Color Language", able to recognize the Korean image, the need to express that showed Ritualistic culture of Korea across the Korean design elements of form, color, texture, etc. In other words, excavated by combining research about how Korean herbal cosmetics design representation.