디자인비즈니스 교수학습 모델을 통한 지역축제 홍보책자 편집디자인 방안

Community festivals are efficient means of revitalization and images enhancement of communities. As a result they have had enormous potential to contribute to regional income. So, municipalities make great efforts into marketing for community festival to achieve the best effect. However, except some of community festivals, their competitiveness has been worse in terms of absence of the originality, poor contents and low quality. In this paper, as a way of marketing plan for creative festival, local festival theory was defined and teaching and learning models of visual design were chosen and realizable plan of design business was tested to develop editorial design in active and dominant direction. As a viewpoint of designer, current festival status was analyzed and market-oriented and scientific design has been investigated by applying planning process for festival contents. For Municipalities, business management system based on the characteristics of festivals was suggested to maintain consistency in the festival identity and broaden the function and the value of brochures design with new design paradigm.