모바일 부동산 정보서비스의 특성이 만족도와 재사용 의도에 미치는 영향

The purpose of the study is to investigate what factors influence the satisfaction and intention of reuse realized by using real estate information service by mobile devices in the view of users and, based on this empirical research result, is to suggest strategic implications on vitalization of mobile real estate information service. The real estate information service which is available now through mobile devices is limited as well as has limitation on users, and so the investigation on the recognition was aiming at the graduate school student majoring in the real estate and realtors. The survey was aiming at the significant materials of 208 people who had experience using actual mobile real estate information service, from October 27, 2011 to January 29, 2012, and verified by structural equation model using SPSS V.18 and Amos V.18. In the result fulfilling hypothesis testing, among 7 research hypotheses set up, 6 were selected. That is, except perceived availability among characteristics of mobile real estate information service, perceived usefulness, reliability, organized accessibility, situational awareness, and interaction were found to have significant effect on users’ satisfaction and satisfaction was found to give significant effect on intention of reuse. Hence, the result of the study is expected to be foundation to vitalize the mobile real estate information system, and future researches need to extend research target and study if there is differentiated effect through comparison analysis among groups of ages.