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학술논문창조와 혁신2008.08 발행KCI 피인용 1

Beyond Good Intentions: Why Effectiveness is the Key to Social Responsibility

Beyond Good Intentions: Why Effectiveness is the Key to Social Responsibility

1권 1호, 59~76쪽

초록

This essay ties Peter Drucker’s writings on effectiveness to his work on social responsibility, and makes the case that organizational performance across the sectors—public, private and nonprofit—is the key to solving major problems around the world. As Drucker made clear: “Good intentions don’t move mountains. Bulldozers do.” The piece explores concepts such as corporate social responsibility through a Drucker-like lens, drawing on a dozen of his books. It also cites recent examples from, among others, the nonprofit Teach for America, a company called TerraCycle and government initiatives in several parts of the U.S. The article examines Drucker’s “Five Most Important Questions You Will Ever Ask About Your Organization” in particular detail.

Abstract

This essay ties Peter Drucker’s writings on effectiveness to his work on social responsibility, and makes the case that organizational performance across the sectors—public, private and nonprofit—is the key to solving major problems around the world. As Drucker made clear: “Good intentions don’t move mountains. Bulldozers do.” The piece explores concepts such as corporate social responsibility through a Drucker-like lens, drawing on a dozen of his books. It also cites recent examples from, among others, the nonprofit Teach for America, a company called TerraCycle and government initiatives in several parts of the U.S. The article examines Drucker’s “Five Most Important Questions You Will Ever Ask About Your Organization” in particular detail.

발행기관:
피터드러커 소사이어티
DOI:
http://dx.doi.org/10.22834/PDS.2008.1.1.59
분류:
경영학

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Beyond Good Intentions: Why Effectiveness is the Key to Social Responsibility | 창조와 혁신 2008 | AskLaw | 애스크로 AI