관광지선택에 SNS관광정보 특성이 미치는 영향

The paper is focused on the investigation of the utilization of SNS tourism information with respect to the choice of tourist destination. To fulfill the objectives of the study, the paper uses both ways; literature review and empirical analysis. Its literature review refers to the existing studies, and reestablishes the concept of SNS tourism information. On the other hand, the empirical analysis is based on the questionnaire given to the users of SNS tourism information. The results of the questionnaire make use of the sample size of 260 respondents who experienced SNS tourism information. The empirical analysis relies on the application of SPSS 18.0 and AMOS 20.0. The results indicate that vividness and mutual interaction as the cognitive characteristics of SNS tourism information show a meaningful positive relationship with information spread, and the information spread shows a meaningful positive relationship with the elements of tourist destination selection, that is, attractiveness, convenience and characteristics. But, SNS tourism information shows more effect on cognitive characteristics than technical characteristics, because technical characteristics are partially taken into consideration. Therefore, both tourism companies and local governments should realize the above trend, and take appropriate measures as the tools of marketing and administration. In the end, the study provides some suggestions, limitations and policy implications based the results.