전남지역의 MICE산업 구축전략에 관한 연구

This paper suggests the strategy for building MICE industry in Jeonnam region using the secondary data collected by homepage of Ministry of Culture, Sports and Tourism, Korea Tourism Organization, and Jeollanam-do. The strategy for building MICE industry in Jeonnam region is as follows: First, the local government of Jeonnam must set MICE industry complex in order to induce the facilities related to MICE to be clustered there. Second, in order to develop the tourism and industry of Jeonnam, above all the local government of Jeonnam must have the strong willpower to promote MICE industry as Jeonnam's driving industry, and enhance the various activities to support MICE industry. Third, in order to support MICE industry effectively, the local government of Jeonnam must build a complete system and foster professional manpower fast. Fourth, in order to promote MICE industry effectively by attracting MICE tourists and convention participants, the local government of Jeonnam have to develop the specific tour programs, and link them to the regional industry and festivals of Jeonnam. Finally, the local government of Jeonnam must progressively activate an integrated marketing by establishing marketing strategy and information system adjusting to the economic environments of Jeonnam.